pop culture category

What I’m listening to (and you should be, too): Hamilton

I don’t think I’ve seen more people talking about (and listening to) an NPR First Listen since Adele’s 21 was streaming there pre-release as I have this week about the streaming of the Original Broadway Cast of Hamilton. I expect it from my theatre friends (who have been gushing about this since before it was in previews), but my …

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Exclusive Category

Lipstick on a fat cat? (A response to a rant)

The fact is that the world is imperfect. People are imperfect. Companies are imperfect. Mistakes are made and what shows quality, value, and excellence more than perfection is how you turn around the mistakes – how you (as a person and as a company) learn and grow from the mistakes and try to do better next time. That's what we can ask of the companies we choose to spend our money with. But, as people who work at companies ourselves, that's also what we can ask of each other - time and space to work to do our best. That's not putting lipstick on a pig. It's empathy, understanding, and long-term relationship building.

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Community Category

[CMX Hub] How to Scale Trust and Relationships

Communities start with relationships. But how do you build relationships authentically while working for “the man”? As a branded community builder, building authentic relationships can be a mystery (at best) or an uphill battle (at worst). Working on a branded community requires a delicate balance between building authentic relationships and serving the business. That’s where …

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small biz category

Breathe New Life Into Your Store With Practical Layout Ideas [Townsquared]

The way your store is arranged can drastically affect your sales, flow of people traffic, and the comfort and experience of customers. For store owners, understanding what makes a business easy to navigate and enjoyable to shop in, isn’t always second nature, but Bay Area retailers gathered in Downtown Oakland at Townsquared member SoleSpace to meet, mingle, and learn about techniques …

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small biz category

The Secrets Of Small Business Success – Making It In San Francisco [Townsquared]

Business owners from around San Francisco participated in in a small panel discussion for the San Francisco Chamber of Commerce’s Small Business University. We were proud to host the event to discuss a topic any local business owner, new or established can relate to: What does it take to succeed in San Francisco? Gwen Kaplan, owner …

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Community Category

Building Online Community Starts With Your Customers [Townsquared]

Community can seem like a pretty nebulous term when it comes to small businesses. If I don’t have a dedicated online space for my customers, can I really have a community online? The answer is a resounding yes. You can grow your own business community by being your own helpful, knowledgeable self as well as …

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career category

[CMX Hub] How to Negotiate Your Next Community Job Offer

I recently had the pleasure of contributing a piece on community manager negotiation to CMX Hub. Negotiation certainly wasn’t something I learned when I started out as a community manager in 2006. Back then, I was just excited to get paid to talk about the TV show LOST in an online forum for 10 or 15 hours …

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Community Category

ForumCon 2013 – Nir Eyal on How to Hook Your Community [Ning]

This post originally appeared on the Ning Blog.  At this year’s enlightening ForumCon, there were some fantastic, educational, and fun sessions. Allison covered Ted Rheingold’s energetic talk on making social work for your community. The presentation that really stuck with me was Nir Eyal’s “Hooked Model.” A writer, lecturer at Stanford University and frequent speaker, …

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Community Category

First Class Lessons from The Ritz-Carlton Employee Community [Ning]

This post originally appeared on The Ning Blog. The Ritz-Carlton Hotel Company prides itself on being the gold standard for hospitality across the world and their record backs up that pride: the list of awards bestowed to their properties is quite impressive. Their service has received note, as well, making them only hotel company to receive the …

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Community Category

Unpopular Communities [Ning]

This post originally appeared on the Ning Blog.  Everyone wants to be liked. But maybe being liked by everyone isn’t the best thing for your community. I recently read “The Power of Unpopular” by Erika Napoletano, the no holds barred brand strategist who makes a splash in the marketing world with her frank, uncensored advice. …

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