From Social Media Tips

Quoted in “9 Ways to Change What People Are Saying About You Online”

As Community Managers, we have bad days when customers are upset. I find that the best way to pick myself up on those bad days are by making it right when I can – and reminding myself of those past wins when I can’t. Recently, my friend Shannon Byrne worked on a piece for Socialmouths.com …

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Why Social Media isn’t a Marketing Magic Wand [Business Magazine]

This article originally appeared in the May 2014 issue of Business Magazine. I’m going to say something that might be heretical. It might make you mad. It might make you stop reading this article right here and now. If it does provoke that reaction, I implore you: keep reading. For the sake of your business, …

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What is Community and Do I Need One? [Business Magazine]

This article originally appeared in the February 2014 issue of Business Magazine. Let’s talk about a different kind of building and development: community building. Community manager is quickly replacing social media manager as the new media and startup job title du jour. What do we mean by “community” in this context, what exactly is the …

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4 Ways to Use Social Media on the Job Hunt [Business Magazine]

This article originally appeared in the January 2014 issue of Business Magazine. Hiring may be getting better, but many are still struggling to find a job or get out of the underpaying job they are currently in. While news stories have sold the dangers of HR personnel checking up on your social media trail, a …

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Jump on the Blogging Bandwagon [Business Magazine]

This article originally appeared in the October 2013 issue of Business Magazine. With everything else that a small business owner has on their plate, the last thing you may want to think about is setting up a blog for your business. It seems like yet another thing that “people” say is important, but you just …

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Are You A Social Executive? [Business Magazine]

This article originally appeared in the August 2013 issue of Business Magazine Gainesville. Executive and business owner participation in social media is on the rise. A December 2012 report from communications firm Weber Shandwick found that CEO engagement in social media grew to 66 percent globally that year. These executives aren’t just using Facebook to …

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Think Innovation with Social Media [Business Magazine]

This article originally appeared in the July 2013 issue of Business Magazine Gainesville. You may think that just having social media set up for your business puts you ahead of the curve. And a year ago, it did. With the changing face of social media, though, simply having a presence sometimes isn’t enough to actually …

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4 Questions That Determine Your Social Media Strategy [Business Magazine]

Facebook, Twitter, Vine, LinkedIn, Google+, Foursquare, YouTube, Pinterest… just trying to figure out where to get started in social media can make a business owner or marketing director dizzy. And if you’re not confused by it, then the amount of time necessary to set up and post to social media daily seems daunting. These four …

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Social Media Tip: One Step Save and Shorten Pinterest Links

Pulling together all the stories I’ve shared online for This Week In Links could be an unwieldily task. Fortunately, I use Buffer to send most of my updates to Facebook, Twitter, and LinkedIn, which makes bit.ly shortcuts that are tracked in my account. Bit.ly will even pull in other links I’ve shared on twitter (in …

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Is Your Website Facebook Friendly?

According to data released by Facebook, their 500 million users share over 30 billion pieces of content each month. This content includes web links, news stories and blog posts. Is your content coming across the best way it can when your customers share it? Make sure to check your website for the following three things …

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Hiring a Carpenter to do a Plumber’s Job

A friend was recently looking though some craigslist job listings and pointed one out to me. She said she’d really love to apply for it, but wished she had the social media experience I did. Knowing that she was looking for Administrative Assistant type jobs, I was a little confused, so I took a look …

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Tumblr Finds a Niche… Should You?

Today it was announced that tumblr, the new kid in the blog hosting world, will be sending 20+ bloggers to New York Fashion Week. How did this happen, what does it mean for tumblr and what should it mean for you? While initially the blogging establishment viewed tumblr as a teenager-centric nouveau LiveJournal, some communities …

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