From Portfolio

[CMX Hub] How to Scale Trust and Relationships

Communities start with relationships. But how do you build relationships authentically while working for “the man”? As a branded community builder, building authentic relationships can be a mystery (at best) or an uphill battle (at worst). Working on a branded community requires a delicate balance between building authentic relationships and serving the business. That’s where …

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Breathe New Life Into Your Store With Practical Layout Ideas [Townsquared]

The way your store is arranged can drastically affect your sales, flow of people traffic, and the comfort and experience of customers. For store owners, understanding what makes a business easy to navigate and enjoyable to shop in, isn’t always second nature, but Bay Area retailers gathered in Downtown Oakland at Townsquared member SoleSpace to meet, mingle, and learn about techniques …

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The Secrets Of Small Business Success – Making It In San Francisco [Townsquared]

Business owners from around San Francisco participated in in a small panel discussion for the San Francisco Chamber of Commerce’s Small Business University. We were proud to host the event to discuss a topic any local business owner, new or established can relate to: What does it take to succeed in San Francisco? Gwen Kaplan, owner …

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Building Online Community Starts With Your Customers [Townsquared]

Community can seem like a pretty nebulous term when it comes to small businesses. If I don’t have a dedicated online space for my customers, can I really have a community online? The answer is a resounding yes. You can grow your own business community by being your own helpful, knowledgeable self as well as …

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[CMX Hub] How to Negotiate Your Next Community Job Offer

I recently had the pleasure of contributing a piece on community manager negotiation to CMX Hub. Negotiation certainly wasn’t something I learned when I started out as a community manager in 2006. Back then, I was just excited to get paid to talk about the TV show LOST in an online forum for 10 or 15 hours …

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What is Community and Do I Need One? [Business Magazine]

This article originally appeared in the February 2014 issue of Business Magazine. Let’s talk about a different kind of building and development: community building. Community manager is quickly replacing social media manager as the new media and startup job title du jour. What do we mean by “community” in this context, what exactly is the …

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4 Ways to Use Social Media on the Job Hunt [Business Magazine]

This article originally appeared in the January 2014 issue of Business Magazine. Hiring may be getting better, but many are still struggling to find a job or get out of the underpaying job they are currently in. While news stories have sold the dangers of HR personnel checking up on your social media trail, a …

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Jump on the Blogging Bandwagon [Business Magazine]

This article originally appeared in the October 2013 issue of Business Magazine. With everything else that a small business owner has on their plate, the last thing you may want to think about is setting up a blog for your business. It seems like yet another thing that “people” say is important, but you just …

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Social Media Interns: Great Idea or Recipe for Disaster? [Business Magazine]

This article originally appeared in the September 2013 issue of Business Magazine Gainesville. Social media interns seem like a dream come true to many overstretched business owners: cheap (or free) labor from someone who “gets” all this new social media stuff. And you’re doing a great thing by helping a future professional get some real …

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Are You A Social Executive? [Business Magazine]

This article originally appeared in the August 2013 issue of Business Magazine Gainesville. Executive and business owner participation in social media is on the rise. A December 2012 report from communications firm Weber Shandwick found that CEO engagement in social media grew to 66 percent globally that year. These executives aren’t just using Facebook to …

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