From Portfolio

Think Innovation with Social Media [Business Magazine]

This article originally appeared in the July 2013 issue of Business Magazine Gainesville. You may think that just having social media set up for your business puts you ahead of the curve. And a year ago, it did. With the changing face of social media, though, simply having a presence sometimes isn’t enough to actually …

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7 Smartphone Apps to Make Business Travel a Breeze [Business Magazine]

This post originally appeared in the June 2013 issue of Business Magazine Gainesville Whether for business or pleasure, travel can be both the best of times and the worst. The smartphone industry, however, has given us apps that can make all parts of travel much easier. Here are my picks for essential smartphone apps for …

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4 Questions That Determine Your Social Media Strategy [Business Magazine]

Facebook, Twitter, Vine, LinkedIn, Google+, Foursquare, YouTube, Pinterest… just trying to figure out where to get started in social media can make a business owner or marketing director dizzy. And if you’re not confused by it, then the amount of time necessary to set up and post to social media daily seems daunting. These four …

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What does a community manager look like? [Ning]

The Community Roundtable surveys professional community managers annually to develop their State of Community Management reports. The 2013 SOCM was released in mid-June and contains valuable insights about the community management industry and its workforce. I found the information about today’s average community manager to be one of the most interesting parts. View on easel.ly | …

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What Julia Child Can Teach You About Community Management [Ning]

On a whim, I picked up the audiobook of Julia Child's memoir My Life in France recently. While I was just looking for a nice, engrossing, entertaining listen during commutes, I found myself thinking that I could really learn a lot from Julia Child - and not just as a cook. Her life is amazing (did you know that she was in the government agency that later became the CIA?) and her writing is full of tidbits that can be used as life lessons. I found that some of her philosophies can even be lessons for community managers.

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Dealing with Trolls: 4 Snippits [Ning]

Trying to determine what to say to disruptive community members can sometimes cause the worst cases of writer’s block. You want to be an enforcer, but you also want to be a friendly face they can come to with help. Here are four sample snippits that can help start you on the road to a …

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Ideas to Prevent the Summer Community Doldrums [Ning]

Oh, summertime… when people get out of school, go on vacation, spend more time outdoors and in the movie theaters and less in your community. Summer seems to slow down the pace everywhere. In France, the entire month of August is considered the “saison morte” – the dead season. How do you keep your community …

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Anthony Weiner and the Importance of Social Media Security (UPDATED)

Celebrities and Politicians are popular targets for online hacking and smear campaigns, but sometimes the “hack” involves less code-cracking and more forgetting basic online safety precautions. The unfolding story of WeinerGate is a key example of this. Anthony Weiner, outspoken Democratic Representative from New York, has embraced Twitter in the same unique and colorful way …

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Drudge Report is a bigger news source than Facebook and Twitter combined

According to a study released today by the Pew Research Center, news aggregation site The Drudge Report sends more traffic to the major news organizations than both Facebook and Twitter. In fact, it’s second only to Google. Why is Drudge such a primary source and what can you take away from this study? The Drudge …

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Facebook Launches Page Tagging in Photos

Facebook has really been making a big push with their pages and events recently, possibly to make the service even more attractive to businesses. The latest feature is the ability for users to tag Pages in their own photos. We’ll briefly show you how to do this and then explain the attraction from a business …

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