Communities start with relationships. But how do you build relationships authentically while working for “the man”? As a branded community builder, building authentic relationships can be a mystery (at best) or an uphill battle (at worst). Working on a branded community requires a delicate balance between building authentic relationships and serving the business.
That’s where I start in my latest piece for CMX Hub. From experience, research, and interviews with 7 Cups of Tea founder and clinical psychologist Glen Moriarty with Director of Community Laura Small, Leader Networks CEO and veteran researcher Vanessa DiMauro, and Ben’s Friends co-founder Ben Munoz, I guide you through best practices and actionable tips for building trust, fostering relationships, and regaining lost trust.