“Culture eats strategy for lunch” – Community Lessons from Whole Foods [Ning]

This post originally appeared on the Ning Blog.  This week, I attended BlogWell Bay Area, an event from SocialMedia.Org featuring eight social media savvy brands sharing case studies from their social media programs. Almost all of the presentations focused heavily on content, a common theme in all social media and community circles right now. The presentation from …

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Quoted in “9 Ways to Change What People Are Saying About You Online”

As Community Managers, we have bad days when customers are upset. I find that the best way to pick myself up on those bad days are by making it right when I can – and reminding myself of those past wins when I can’t. Recently, my friend Shannon Byrne worked on a piece for Socialmouths.com …

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Why Ambiverts Make Great Community Managers [Ning]

This post originally appeared on the Ning Blog. If you ask anyone who’s met me at a community meetup whether I’m an introvert or extrovert, they’ll probably say, without hesitation, extrovert. If I’m in my element, especially amongst people I already know, I’m outgoing, friendly, and quick to offer my opinion. My history as a …

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Why Social Media isn’t a Marketing Magic Wand [Business Magazine]

This article originally appeared in the May 2014 issue of Business Magazine. I’m going to say something that might be heretical. It might make you mad. It might make you stop reading this article right here and now. If it does provoke that reaction, I implore you: keep reading. For the sake of your business, …

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Why I Don’t Like The Term “Troll” [Ning]

This piece was originally published on The Ning Blog. I’m finding more and more that I’m uncomfortable with the way that the term “troll” is becoming a catch-all word for “person who’s doing something I don’t like.” It’s an easy word to use: say “troll” and everyone says “Ahh,” and nods their head in empathy. …

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The 5 Worst Community Guidelines [Ning]

This post originally appeared on the Ning Blog.  Community Guidelines can be a struggle to write, especially since they’re so specific to your community and its members. Inspired by a recent #CMGRChat on developing community guidelines, here are some really terrible ways to phrase your guidelines. Don’t be a nOOb Really? That’s how you’re greeting your …

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CMX Summit 2014: Trust, Collaboration, and Community [Ning]

This piece originally appeared on The Ning Blog. Last week, David Spinks and the team at TheCommunityManager.com gathered together over 300 community professionals for a first year conference that proved to be highly polished and extremely informative – CMX Summit. Here are our takeaways: Why Should They? Trust Strategies for Every Situation – Robin Dreeke, …

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White Paper: 5 Questions for Selecting an Online Community Platform by Randy Farmer [Ning]

Earlier this year, I was excited and privileged to work on a collaboration with Community Pioneer F. Randall Farmer to produce an exclusive white paper for Ning – “Five Questions for Selecting an Online Community Platform.” Randy was the brains behind the operation, but I provided the editing and layout/design side and this definitely felt like …

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What is Community and Do I Need One? [Business Magazine]

This article originally appeared in the February 2014 issue of Business Magazine. Let’s talk about a different kind of building and development: community building. Community manager is quickly replacing social media manager as the new media and startup job title du jour. What do we mean by “community” in this context, what exactly is the …

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Conscious Uncoupling (of my relationship with television)

(Apologies or Thanks to Goop for the title) Tonight was a big night. A tv show that I loved, that I obsessively watched over and over, that I forced other people to watch, that I relished every episode… it’s over. A lot of other people loved this show, too, and a lot of people are …

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4 Ways to Use Social Media on the Job Hunt [Business Magazine]

This article originally appeared in the January 2014 issue of Business Magazine. Hiring may be getting better, but many are still struggling to find a job or get out of the underpaying job they are currently in. While news stories have sold the dangers of HR personnel checking up on your social media trail, a …

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