Tagged business magazine

Why Social Media isn’t a Marketing Magic Wand [Business Magazine]

This article originally appeared in the May 2014 issue of Business Magazine. I’m going to say something that might be heretical. It might make you mad. It might make you stop reading this article right here and now. If it does provoke that reaction, I implore you: keep reading. For the sake of your business, …

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What is Community and Do I Need One? [Business Magazine]

This article originally appeared in the February 2014 issue of Business Magazine. Let’s talk about a different kind of building and development: community building. Community manager is quickly replacing social media manager as the new media and startup job title du jour. What do we mean by “community” in this context, what exactly is the …

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4 Ways to Use Social Media on the Job Hunt [Business Magazine]

This article originally appeared in the January 2014 issue of Business Magazine. Hiring may be getting better, but many are still struggling to find a job or get out of the underpaying job they are currently in. While news stories have sold the dangers of HR personnel checking up on your social media trail, a …

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Jump on the Blogging Bandwagon [Business Magazine]

This article originally appeared in the October 2013 issue of Business Magazine. With everything else that a small business owner has on their plate, the last thing you may want to think about is setting up a blog for your business. It seems like yet another thing that “people” say is important, but you just …

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Social Media Interns: Great Idea or Recipe for Disaster? [Business Magazine]

This article originally appeared in the September 2013 issue of Business Magazine Gainesville. Social media interns seem like a dream come true to many overstretched business owners: cheap (or free) labor from someone who “gets” all this new social media stuff. And you’re doing a great thing by helping a future professional get some real …

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Are You A Social Executive? [Business Magazine]

This article originally appeared in the August 2013 issue of Business Magazine Gainesville. Executive and business owner participation in social media is on the rise. A December 2012 report from communications firm Weber Shandwick found that CEO engagement in social media grew to 66 percent globally that year. These executives aren’t just using Facebook to …

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Think Innovation with Social Media [Business Magazine]

This article originally appeared in the July 2013 issue of Business Magazine Gainesville. You may think that just having social media set up for your business puts you ahead of the curve. And a year ago, it did. With the changing face of social media, though, simply having a presence sometimes isn’t enough to actually …

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7 Smartphone Apps to Make Business Travel a Breeze [Business Magazine]

This post originally appeared in the June 2013 issue of Business Magazine Gainesville Whether for business or pleasure, travel can be both the best of times and the worst. The smartphone industry, however, has given us apps that can make all parts of travel much easier. Here are my picks for essential smartphone apps for …

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4 Questions That Determine Your Social Media Strategy [Business Magazine]

Facebook, Twitter, Vine, LinkedIn, Google+, Foursquare, YouTube, Pinterest… just trying to figure out where to get started in social media can make a business owner or marketing director dizzy. And if you’re not confused by it, then the amount of time necessary to set up and post to social media daily seems daunting. These four …

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