Tagged social media for business

Why Social Media isn’t a Marketing Magic Wand [Business Magazine]

This article originally appeared in the May 2014 issue of Business Magazine. I’m going to say something that might be heretical. It might make you mad. It might make you stop reading this article right here and now. If it does provoke that reaction, I implore you: keep reading. For the sake of your business, …

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Jump on the Blogging Bandwagon [Business Magazine]

This article originally appeared in the October 2013 issue of Business Magazine. With everything else that a small business owner has on their plate, the last thing you may want to think about is setting up a blog for your business. It seems like yet another thing that “people” say is important, but you just …

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Social Media Interns: Great Idea or Recipe for Disaster? [Business Magazine]

This article originally appeared in the September 2013 issue of Business Magazine Gainesville. Social media interns seem like a dream come true to many overstretched business owners: cheap (or free) labor from someone who “gets” all this new social media stuff. And you’re doing a great thing by helping a future professional get some real …

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Are You A Social Executive? [Business Magazine]

This article originally appeared in the August 2013 issue of Business Magazine Gainesville. Executive and business owner participation in social media is on the rise. A December 2012 report from communications firm Weber Shandwick found that CEO engagement in social media grew to 66 percent globally that year. These executives aren’t just using Facebook to …

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4 Questions That Determine Your Social Media Strategy [Business Magazine]

Facebook, Twitter, Vine, LinkedIn, Google+, Foursquare, YouTube, Pinterest… just trying to figure out where to get started in social media can make a business owner or marketing director dizzy. And if you’re not confused by it, then the amount of time necessary to set up and post to social media daily seems daunting. These four …

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