Tagged social media tips

Why Social Media isn’t a Marketing Magic Wand [Business Magazine]

This article originally appeared in the May 2014 issue of Business Magazine. I’m going to say something that might be heretical. It might make you mad. It might make you stop reading this article right here and now. If it does provoke that reaction, I implore you: keep reading. For the sake of your business, …

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What is Community and Do I Need One? [Business Magazine]

This article originally appeared in the February 2014 issue of Business Magazine. Let’s talk about a different kind of building and development: community building. Community manager is quickly replacing social media manager as the new media and startup job title du jour. What do we mean by “community” in this context, what exactly is the …

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